Mexican consumers have been much slower to embrace the on-line shopping wave compared to elsewhere in North America, with low credit card penetration and fear of fraud, among other factors, holding back the e-commerce revolution. On-line shopping portals launched fairly early on in Mexico, but only recently do the major brick-and-mortar retailing chains seem to be fully embracing the wave of the future, and growth is coming fast. Mexico’s e-commerce market is among the top two in Latin America with US$17.6 billion in sales in 2016 and averaging 45% annual growth from 2010 to 2016, according to data provided by the Mexican On-Line Sales Association (AMVO). Nonetheless, e-commerce in Mexico still represents only some 2% of all retail sales, compared to nearly 10% in the United States. Recognizing the fast pace and overall potential for growth, retailers are taking measures to take advantage, and it seems like all of a sudden omnichannel marketing is all the rage. Continue reading Mexican retail chains hot for omnichannel
Last month we posted an item regarding a tug of war over the name “manchego” for cheese, during the negotiations to update the Free Trade Agreement (TLCUEM) between Mexico and the European Union (EU). This month the issue was resolved, with the EU agreeing to allow Mexico to continue using the name manchego for domestically produced cheese, as long as it is produced from cow’s milk, rather than the sheep’s milk from which Spanish manchego is traditionally made. Mexicans are now once again free to continue purchasing the mass produced domestic manchego for use in children’s school lunches or stoner munchies.
We’ll try to make this brief since *cough* we have a date with the holiday punch bowl and we presume most of our assiduous readers are already there. Once again to our astonishment we find ourselves at the last working day of the year, feeling like we were just here a minute ago in 2016. But a lot has happened over the past year that is having a big impact on Mexico, North America and the rest of the world, so we’ll just throw out a few thoughts on the topic before we grab the Riunite out of the coffee nook fridge and head out to the house parties. Continue reading Mexico faces uncertainty in 2018