Ed. note: This week Mexico Business Blog is pleased to feature a contribution from our colleague Alvin Starkman, a specialist in Oaxacan culture and mezcal. Starkman argues that a broader public policy vision is needed to protect the cultural and biological diversity of artisanally produced mezcal, and we agree.
Alvin Starkman, M.A., J.D.*
Mezcal’s star has risen to new heights with each ensuing year since about 2007, with no end in sight to its increasing popularity, export to new markets, and consumption. Knowledge of the diversity of Mexico’s agave-based spirit is finally starting to reach consumers outside of the particular region where it is distilled. Mezcal is en route to potentially becoming the globe’s most complex spirit, rivaling single malt scotch whiskies, with its innumerable flavor and aroma nuances.
Mezcal aficionados, as well as those who have traditionally coveted a favorite tequila, scotch, brandy or other spirit, have begun to yearn for something new to stimulate the palate on a continual basis – just as oenophiles who appreciate or collect wines from certain regions, varietal types, and methods of manufacture. Mezcal offers a similar range. Continue reading Mezcal a Rising Star in Global Premium Spirits Market