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Mexican retail scrambling under COVID-19

Mexico, like most countries, has been hit hard by the COVID-19 global pandemic.  Although the number of confirmed cases in Mexico is still relatively low compared to the United States, the impact of containment measures on the economy has been severe.  With just over one full month of shutdown behind us, financial institutions are already projecting 2020 GDP growth for Mexico in the range of -9% and potentially worse.  Facing this outlook, retailers are scrambling just to stay in business first, and then to plan for an extended period of bleak near to mid-term consumer spending. Continue reading Mexican retail scrambling under COVID-19